Link-building SEO or also known as Search Engine Optimization targets two main purposes. First purpose is to increase traffic to a website. Secondly, the purpose to improve the website’s ranking in search engines. If your website has more incoming backlinks then more chance of a higher rank is expected. But do not just focus on the quantity of the incoming links since the quality of the incoming links are more favored. Even the dozens of weak backlinks cannot compete against a one or two strong valuable links. Most often, Google and other search engines always place a higher rank to those websites with a lot of strong incoming links and they are more important compared to those other websites. If this is the case, what can determine the value of a back link? The following are a number of factors that can answer your query.

1) You must then make it a point to gain an effective link building campaign. I have this five easy link building strategies, created and compiled by me that have been collected from the years of experience I had when trying to attract links myself. These are surely to create greater traffic in your web.

2) Second is page authority. If Google considers most of your backlinks from websites and web pages of value, then it is better than having backlinks from websites and web pages which Google does not recognized. Let us say your website has an incoming link from nasa.gov, then this backlink is more valuable than a backlink from billspetshop.com. 3) Consider the number of other links. When your link is the only link on a certain web page then it will have much more value rather than a link on a web page having dozens of other links. Let us see this in numerical terms to simplify. Let’s say a page weighs 100 and your link on that page is the only link found so it will receive 100% of the value. The same will follow if the page has 20 other links. The value will be divided giving 5% value each link.

4) Domain age factor.There is an influence the domain age the backlink is coming from can have with the value. New websites get lower trust level from most search engines like Google unlike those already in the business for ages, these are the older established websites who earn more trust.

5) Usefulness. If you keep backlinks to be related then there will be more value. Say for example backlinks coming from a web page about scrap booking, when these backlinks lead to another site about scrap booking more value is awarded to it rather than leading it to a website about exotic cars. Google would always weigh the value of all incoming links to a certain website. You see link building SEO is really all about building links that work together like a concert around a common relevant and related theme.

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