Ever since Google has been around, there have been people who try and manipulate it often thru “black-hat” techniques. However As every search engine becomes more sophisticated, it is often best to presume that Google can tell when it’s being manipulated—and understand that it metes out serious punishment (called the “sandbox”) for “black hatters”.

Hence, do not fall for the “systems” that gloat about overnight success with just “discovered” systems that will outsmart Google, Yahoo and the other Search Engines. You’ll just be squandering your money and, worse yet, gambling with your web building efforts.

Never take your eye off your goal: getting to the apex of Google—and staying there.

Here are 2 important search engine optimization tips.

1. Build Back Links Over A Period Of Time Not Overnight

Back links are now, and always have been, a vital part of S.E.O and the name of the game is undoubtedly to build more links than your competition. Master web builders spend a lot of their time and efforts getting back links by writing articles and posting unique versions of them to dozens or even more free article submission sites.

Now, the thing to remember here is that search engines probably have a good idea what is a reasonable period of time to get a particular number of links naturally. A brand new site will often get a scattering initially, not thousands all at one time.

If you utilize a service that guarantees thousands of links right away, and it’s used by you on a new internet site, how natural is it for a new site to get so many links so swiftly? Unless your web site is being reported on by major media sites, commanding the front page of the largest bookmarking internet sites and being discussed across lots of blogs, the search engines know that no brand new site straight away gets so many links.

Thus, in the race to get to the top of Google, steady and consistent wins the race each time.

If you’re using an article marketing service to post new articles to many article directories or blogs, set the number of daily submissions so the article will post over a period of 60 days or so.

2. Change The Anchor Text

Anchor text is the keyword or key phrase in a link that, when clicked, will take the visitor to a particular web page.

Google’s ranking process pays close attention to anchor text. The more applicable it is to the page to which it is linked, the better.

When you post articles to a directory, you’ll always find at the base of the article an author resource box where you are permitted to build at least two back links to your internet site. One should go to your home page and the other to an important internal page, each with keyword centered anchor text.

Many new article writers don’t understand what anchor text is so they foolishly employ a phrase like “click” or “click here” as their anchor text rather than a keyword that’s on one of the pages it wants to get a back link to.

Nevertheless, there’s a mistake more experienced article self proclaimed marketing specialists frequently make. They always use the same anchor text rather than varying it. It’s an easy mistake to make but even simpler to avoid. Simply utilize a tool like the free Google Adwords Keyword Tool to discover similar keywords that searchers will naturally use, then alter the anchor text with a number of these keywords.

One of the most significant SEO strategies for gaining a lot of valuable back links is to frequently post to free article submission directories. Article marketing is a great white hat way of marketing your Internet site, increasing traffic, and building important back links thru article submission websites.